Welcome to The Launchpad Podcast, powered by ACTO. The Launchpad highlights change agents working to disrupt life sciences and their strategies for success in the dynamic post-market promotion landscape.
About the Host
Parth Khanna is the CEO at ACTO. His undergraduate degree in neuropsychology, two law degrees, and US patents in AI and NLP-based enterprise technologies have uniquely positioned him to address the changing needs of the life sciences industry. Over the past few years, Parth has been selected as a Pharma Marketing 360 ELITE Disrupter, an EY Entrepreneur of the Year finalist and awarded an international 30 Under 30 Honor Award. Parth continues to lead the ACTO team towards their vision of building the world’s best omnichannel education and engagement ecosystem for life sciences.
Episode 6: Pharma Sales – Today versus Tomorrow
Rich Benedetto, former Sr. Executive Sales Representative at a global pharmaceutical company and, Jeff Ainsworth, VP of Global Sales at ACTO, talk about how Pharma sales has evolved over the years through the lens of sales reps.
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ACTO is disrupting how drugs and devices are promoted and brought to market.
ACTO uses AI-powered mobile experiences and agency partnerships to educate and engage field reps, physicians and patients, while giving senior commercial and clinical leaders real-time insights.
With ACTO’s Omnichannel Education and Engagement Platform for Life Sciences, global pharmaceutical and medical device companies promote on clinical value to increase sales, drive brand impact, and reduce compliance risk.