Episode 7: How is Technology Reshaping the Medical Device Industry?
with Change Agent Liv Williamsen, Vice President of Marketing at ExplORer Surgical
About Liv Williamsen Liv Williamsen is a medical device industry leader with nearly 20 years of experience, and has worked with a wide range of medical device companies from a Fortune 50 company to small start-ups. She has been responsible for building new markets in and outside of the US, leading sales & marketing teams, developing and running training programs for sales and healthcare providers, and building growth & sustainability strategies. Being a goal-oriented strategic thinker, Liv strives to identify technologies that streamline business and integrative processes for medical device companies.
How has the medical device industry evolved over the years?
What role does education play in medical device commercialization?
What does an ideal relationship between a medical sales rep and a healthcare provider look like? 